Mass Appeal Productions

Mass Appeal Productions is an interactive musical production company that specializes in human resource development and communicating through music corporate values and strategies. The workshops are highly flexible and adaptable to company specific ethos and culture.

Mass Appeal focuses on forming closer and more intimate bonds within the corporate environment. We recognize that individuals within the company offer different strengths and weaknesses, by coming together to play music, participants experience their own unique value as indispensable to the success of the whole; they are able to experience first hand the benefits, harmony and synergy of working together as a team.

Before the drum circle we perform a Corporate Needs Assessment to encourage Input from the Companies Management and to research the Corporate Philosophy so as to ensure the companies aims, objectives and culture, are met in the development of motivational themes that can be communicated in the songs and music the employees create.

Mass Appeal realizes the unique challenges and complexities of the South African work environment and the role drumming can play in accessing creative energy and a sense of unity. Music has the tremendous potential of opening the individual to experiences beyond the everyday situations; our techniques allow employees to find their own rhythms within their team, which is a powerful tool for individuals to recognize each other's talents and abilities, thereby learning to complement each other.

The challenge is to ensure that each person feels that they are an integral part of the process and that there rhythmic output contributes to the group's performance, increasing team spirit. Drumming is also about personal growth, the interactive nature of sound focuses the mind and undivided attention helps to let go of typical mental distractions that interfere with being centered and energized. Participants become conscious of the need to be adaptable flexible and open to fresh thoughts and ideas, quickly learning to explore and conform to previously untried and different rhythms.

Mass appeal corporate workshops are a superb tool for conflict resolution, we assist to identify key areas of difference and utilize methods of using the conflict to stay ahead, where the disagreement is seen as the indicator of necessity for new and improved methods of motivation and communication that birth innovative solutions to old problems.


Corporate Drumming can be used to Facilitate:

· Change Management
· Greater levels of Self esteem and Self confidence
· Introducing new Corporate Concepts and Cultures
· Enabling Corporate Identity
· Team Building and Motivation
· Leadership Development
· Conflict Resolution

Corporate Workshop Structure:

Introductory Circle:
Depending on the size of the group, people introduce and tell a bit about themselves, their lives and what they hope to get out of the workshop.

Warm Up:
Use familiarization techniques and patterns to involve participants in the spirit of the workshop.

C.O.A.C.H Process:
Introduces the ground rules for musical development that can be applied to life and team building skills, providing the intellectual link up between thought and implementation.

An overview of the 5 Coach elements:
Conviction
Over-learning
Audible ready
Consistency
Honesty

Verbal Rhythm Weave
A really fun process where delegates develop the song that will be used to support corporate aims, objectives and key values. Employee's breakaway from the group to create the chants and slogans for the song they will perform.

Music Development
Participants sit in a circle and actively make music together, learning simple rhythms, which create a strong sense of group identity and belonging. The group is typically split into 3 or more instrument types:
· Stick drum section
· Hand drum, Djembe
· Percussion

We work on rhythm structure, where each group watches and listens to the other group develop. That has direct correlations to the workplace in the development of tolerance understanding and synergy between people and departments.
The different groups rhythms are then transformed into a true musical performance that encapsulates the Companies Mission and Corporate Culture.

Facilitation Handover
Volunteers are encouraged to conduct the music, inspiring leadership and initiative.

Closing Circle
An overview and debriefing of key learning's and insights.


Mass Appeal workshops are highly interactive and adaptable to specific corporate needs and objectives.


Other Programs Available:

· Conference Performances and Energizing Participants
· Aids Awareness
· Schools
· Drumming for Abuse Rehabilitation


Endorsements for Mass Appeal:

Everyone from old to young had a blast. What was particularly amazing was that you cold could get such a diverse group working together so quickly and with such harmony. It was probably the first time that our managers could actually feel what it means to work together.
Auditor General, June 2000.

"The interactions enhanced and nurtured a feeling of community spirit, and developed, the relationship with the local community members; it unveiled skills, promoted talent and inspired further learning and teamwork."
Conservation Corporation, June 2000.

"Mass Appeal transformed a number of miners from a level of drumming incompetence to an astounding group of performers who played an integral part in the launch event. Glynn and Miriam instilled discipline and education into the group though their professionalism as well as their efforts to every member of the drumming circles the opportunity to optimally develop. Their pleasant manner and positive attitude towards the drummer's has been astounding. They work they do makes dealing with them a pleasant experience and I can highly recommend them."
Anglo Gold launch.
Other Refrences….

Mr Grenville Wilson - CEO - Avis Southern Africa
Mr Gavin Atkinson - Divisional Manager Client Sales - Discovery Health Care- 350 participants
Tupperware - 700 Participants
Coca Cola - Launch of "BIBO" fruit juices


Conclusion :

Playing music, as part of a group is a unique opportunity for employees to learn how to be part of a team while still having the opportunity to express their individual creative talents in structured ways. Results of drumming sessions indicate increased cooperation, improved problem solving skills and enhanced workplace synergy.